Barbara Payne's Capitalist Cleveland Blog

News and Views: Entrepreneurs a-thrive in Northeast Ohio

Tuesday, August 22, 2006

Blog break

Yes, have to take a bit of a hiatus with the Capitalist Cleveland blog.

A little explanation may be in order for loyal readers. I have recently decided to focus my business on two of my favorite areas: executive speech consulting, and corporate blogging. To whit, my blog is now also subtitled - "Corporate Style." Take a look and feel free to send me questions or feedback.

Look for us "back in the future."

Signing off--until the marbles have all stopped rolling...


P.S. Visit me anytime at BlogforBusiness - Corporate Style!

Friday, August 11, 2006

What hath blogging wrought?

Well, okay, maybe it's not just blogging, but the Internet is having a profound effect on news and other publications. Because so many of us have turned to the web for our news, our product research, our entertainment, our seeking/buying/trading behaviors, and our communications with friends, family and business associates, the role of print is changing. Advertisers are reading the numbers and taking their dollars to search, pay-per-click, banners and other paid media to create awareness and to make sales.

Our own Plain Dealer's revenues must be suffering from this phenomenon (see the Crain's article on buying out 50+plus employees). The message to entrepreneurs is this: Today, your website IS your business. Don't ignore it. Don't shortchange it. Don't cheap out on it. And DO keep it fresh with a corporate blog. Read about how to write one here.

P.S. I'll be glad to help... " )

Wednesday, August 09, 2006


What's going on in Northeast Ohio? I hear tell that Jan Limpach, of Keyphrase-Marketing, is presenting to the October monthly meeting of IPG Cleveland (Independent Practitioners Group) and showing the PR professionals what search engine optimization can do for their websites. It ought to be a good one--it's never dull with Jan presenting. Mark your calendars October 11 at Mitchell's Fish Market (unless we get SO many responses we have to move it to a bigger venue).

Also heard that Emergent Marketing got picked by the Marriott New Orleans to do its SEO. Congrats. This town's a hotbed of great SEOers.

Entrepreneurs, if you don't yet understand what search engine optimization can do for you, think about this: What if everyone who searched for your industry on the Internet found your company on the first page? It'd be like having them look up plumbing in the Yellow Pages and finding your company, "AAA-Plumbing by Jones" the first one in the listing--but even more powerful because then they can click right to your powerfully branded, well-written site (need help on that? email me) and learn as much as they want to about you--without having to take the dreaded step of picking up the phone if they don't want to.

So, guys, if your website isn't where you want it to be, let's talk. It's never too early to start getting leads from the Internet!