Ohio's like Crest tooth care

Good news. First, Ohio has formed another group to help Ohio, the Ohio Business Development Corporation. I know, that doesn't sound very promising when we've had so many already with which we weren't always able to see results.

But I'm cautiously optimistic about this one. Why? Because they picked a marketing person to run it. A long-time marketing exec with Crest compares Cincinnatti and Cleveland to Crest Spin Brush and Crest Whitestrips--which may sound silly at first, but there's a lot of wisdom behind the idea. Ohio the state is made up of several regional (metropolitan area) markets, just as Crest has several differentiated product lines, all of which have a common thread--their brand.

This kind of thinking is what we need more of in Ohio.