Google puts RSS a leap ahead

Google is serious about changing the way you use your computer--and most analysts are saying this is a big poke at Microsoft and Yahoo (who have been fighting over who's gonna control your desktop for ages now). My guess is Google wasn't actually trying to compete. It was taking what it knows and brainstorming how to use it to make things better--and what a way to focus! Entrepreneurs who think mainly in terms of beating their competitors are taking the negative focus--much more energy comes from focusing on creating greater value for your customers.

If you're not familiar with RSS, it could be because it's seemed like a big dark mystery to all but the very tech-savvy among us. Local entrepreneurs Anita Campbell and Rob Felber are both early adopters because they were able to envision right away where RSS could go.

Google's new software shows that it's possible for everybody to take advantage of it. RSS will soon be the way we'll all be getting our information--even if you don't know or care beans about how it happens.

Read about Google's beta version of its new sidebar software that will automatically downloads RSS feeds into a neat spot on your computer that you can click on anytime you want--and see what's new on the blogs and websites you want to keep up with.

Oh, yeah, and it looks like it might put Outlook in a tizzy--it aggregates all your email, including from Gmail (Google's service). Anything that can go one better than Outlook's record of blotchy service is a must-have for me.

Wow. Changing the face of our business day with a single stroke. I love it. Thanks, Google.