Barbara Payne's Capitalist Cleveland Blog

News and Views: Entrepreneurs a-thrive in Northeast Ohio


Sunday, April 02, 2006

Blog about business blogs

I've been talking about the power of blogs for building business for several years. It's great to see the mainstream media catching on in a big way (among others, the PD editors--and reporters, too--have blogs these days).

But even more gratifying is that more and more business owners and marketing people are beginning to understand what an important tool a blog is for engaging with your customers and creating a long-term, pre-sale relationship with your prospects. Literally, there's never been a tool to match it. Newsletters, of course, are still essential tools--people like to be reminded that you're there and you're offering valuable information, tips, insights, and so on. So send out your e-newsletter and tell 'em about your blog!

Now local entrepreneur/cum/famous blog/web guru Jim Kukral is at it again. He's just started a new blog about business blogs--www.99waystoblog.com. He gives you hints on why a blog works and hints on the approaches you should take--whatever industry you're in. Good stuff, Jim.

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