What an idea!

Would you look for a job on a website with a ".jobs" extension? Lots of companies are excited about it and have contacted entrepreneur Tom Embrescia at his new company Employ Media.

My recent GetMoreCustomers newsletter was about how vertical search will change the SEO game. And lo and behold, along comes Tom and thinks up this brilliant idea. Who knew that you could go to the mysterious guys-who-control-web-address-names and get the right to own a whole extension? Here's a man who stepped outside the box and fell into a jackpot.

The Society for Human Resource Management says that big companies will love this, as Internet recruiting becomes increasingly de rigeur.

President Tom, former owner of radio stations WMJI and WDOK, is putting his own money in, but the caliber of his board of directors (former Ohio Gov. Celeste is among them) indicates he's not the only one who sees the huge profit potential here.

Congratulations, Tom. A big "Capitalist E" for entrepreneur to you.