How a newspaper personalizes its offerings

I don't know if you can read this or not, but the image below is a screen shot from the personalizing area of the Washington Post online. It's a perfect example of what Barb Pellow (see post below) was talking about--making your offerings truly relevant to your customers by letting them tell you exactly what they want.

Start looking for ways to do this in your business. It's the only way we're going to conquer the information overload we're all suffering from.